As with every single year, the Super Bowl is one off the most watched events of the entire year. Super Bowl XLVIII at MetLife Stadium in New Jersey is going to be no different. This opens the door for advertisers to shell out the big bucks to promote their products to a massive audience all at one time. So far this year, four movie studios have bought time in the big game to showcase their newest projects.
According to Deadline, the first of those studios is Disney. This year, they have purchased one thirty second spot; however, they have not yet announced what they plan to fill said slot with. The more I think about it, the more I think Deadline may have a point when they suggested the upcoming film Need for Speed, starring Breaking Bad star Aaron Paul.
The film is based on the popular video game of the same name put out by Electronic Arts.
The next studio to have shelled out the big bucks is Paramount Pictures.
Thanks to a well-placed blog post by director Michael Bay we know that they will be using their thirty seconds to debut the first look at the upcoming Transformers sequel Transformers: Age of Extinction.
There has been a ton of hype surrounding this film, and not just because of the amazing special effects. We have an almost entirely new cast, a redesigned Optimus Prime, and the hint of a little Dino Bot action.
The film stars Mark Wahlberg, Nicola Peltz, Stanley Tucci, and more.
Next up, we have Sony Pictures. As one could expect, Sony will be using their thirty second timeframe to promote the newest addition to the newly rebooted Spider-Man franchise with The Amazing Spider-Man 2.
In case you missed it the first time, the studio just recently released the first trailer for the film that features all three of Spidey’s opposition this time around.
The film stars Andrew Garfield, Emma Stone, Jamie Foxx, and more.
The final studio to buy in for a slot is Lionsgate. The only difference is that Lionsgate chose to buy in to the pre-game show instead of the big game itself. Much like Disney, they have yet to announce what they will be using their thirty seconds of glory to promote.
What are you hoping to see from the trailers that are being debuted at the big game this year? What do you think Disney and Lionsgate will have in store of us? Let us know what you think in the comments below.
Super Bowl XLVIII will be played on Sunday, February 2, 2014 on Fox.