In November, UFC 167 was the promotion’s 20th anniversary event and one of the biggest draws in the sport, Georges St-Pierre, was in the headlining bout. After digging through the numbers, it is estimated that the pay-per-view buy rate for the event was an estimated 600,000-650,000.
UFC 167, held on Nov. 16, where he defeated Johny Hendricks in what was the most talked about decision of the year, is currently estimated at doing 600,000 to 650,000 buys, a number significantly above what Manny Pacquiao vs. Brandon Rios did a week earlier. While not as big in the United States, the latter show reportedly set records for any type of pay-per-view in Eastern Canada, where St-Pierre is from, and also reportedly set a UFC record with more than 40,000 fans across the U.S. watching in movie theaters.
It is obviously a lower number than would have been expected for a show featuring St-Pierre, but it is still a solid number that the promotion should be happy with.
For next weekend’s UFC 168 pay-per-view featuring two title fights — Chris Weidman vs. Anderson Silva II for the middleweight championship and Ronda Rousey vs. Miesha Tate II for the women’s bantamweight title, we should expect to see a larger number.
Many believe that this could be the UFC’s largest event, which would mean the show needs to do more than 1,600,000 buys.