Detroit Lions fire head coach Jim Schwartz

Dec 29, 2013; Minneapolis, MN, USA; Detroit Lions head coach Jim Schwartz looks on during the third quarter against the Minnesota Vikings at Mall of America Field at H.H.H. Metrodome. The Vikings defeated the Lions 14-13. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports
Dec 29, 2013; Minneapolis, MN, USA; Detroit Lions head coach Jim Schwartz looks on during the third quarter against the Minnesota Vikings at Mall of America Field at H.H.H. Metrodome. The Vikings defeated the Lions 14-13. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports /
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Dec 29, 2013; Minneapolis, MN, USA; Detroit Lions head coach Jim Schwartz looks on during the third quarter against the Minnesota Vikings at Mall of America Field at H.H.H. Metrodome. The Vikings defeated the Lions 14-13. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports
Dec 29, 2013; Minneapolis, MN, USA; Detroit Lions head coach Jim Schwartz looks on during the third quarter against the Minnesota Vikings at Mall of America Field at H.H.H. Metrodome. The Vikings defeated the Lions 14-13. Mandatory Credit: Brace Hemmelgarn-USA TODAY Sports /

The Detroit Lions looked like they were going to be in line to win the NFC North four weeks ago, but a putrid finish tot their season not only cost them a chance at a postseason Super bowl run, it has now also cost head coach Jim Schwartz his job. According to Adam Schefter and other reports, the Lions have fired Schwartz after failing to get the Lions back to the NFC playoffs for a second consecutive season.

Schwartz’s firing comes after the Lions bottomed out yet again this season after making the playoffs two years ago for the first time since the 1990s. But with the talented roster of Pro Bowl caliber players, and the taste of the postseason still in the mouths of ownership, expectations have raised in the Motor City and winning has become a desired culture more now than ever.

The Lions will begin their search for another head coach while Schwartz will likely draw consideration for the Cleveland Browns head coaching job following the firing of Rob Chudzinski last night.