ECHL's Stockton Thunder let fans paint their ice in amazing display (Photo)

Mar 16, 2013; Dallas, TX, USA; A view of the Chicago Blackhawks hockey sticks before the game against the Dallas Stars at the American Airlines Center. The Blackhawks defeated the Stars 8-1. Mandatory Credit: Jerome Miron-USA TODAY Sports

Minor league baseball teams and minor league hockey teams have one common goal – getting fans into seats.

It’s not always easy, so the marketing teams often work overtime to come up with unique and different ways to draw fans to games. One such way? Literally, have them draw.

That was the idea thought up by the Stockton Thunder, an ECHL team located about an hour south of Sacramento, California. Hoping to add to their fan attendance numbers, the Thunder allowed fans to paint on their ice for an upcoming game.

The end result?


Pretty insane, right? In a way, it actually looks kind of neat. It’s your typical over-the-top minor league stunt, but I can’t imagine the players are going to be all that fond of it. Try finding the puck in that mess. It’s already difficult enough as is.

Regardless, I’m pretty sure the Thunder got what they wanted out of the event – promotion, which gets people interested who then buy tickets.

H/T Darren Rovell

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Tags: ECHL Hockey NHL