Protecting your brand is important, and there’s no school more focused on their brand than the University of Oregon. So how far are the Ducks willing to go to protect their trademark ‘O’ logo? Well, the Okoboji school district in Iowa has agreed to change their maroon ‘O’ logo after being pressured by the University of Oregon.
(You know, because people are really likely to confused a school district in Iowa with a big-name university. Can’t you just imagine all the confused recruits?)
As the Sioux City Journal reports, the Okoboji school district was first approached about the trademark violation at the end of 2012. Initially, the cost of replacing scoreboard and jersey logos was seen as prohibitive by Gary Janssen, the district’s superintendent, but the district has decided to comply with the University of Oregon’s request. A new logo was unveiled last month — it now features a pioneer — and the University of Oregon recently approved the change.
As the terms of the agreement stipulate, the Okoboji district will have five years to replace all the offending logos. The district was asked at first to conduct the overhaul within the year.
[Source: Sioux Cit Journal]