Many were wondering how the UFC 168 pay-per-view would perform after the decision to raise the price by five dollars. It was believed that the price hike could shy some mixed martial arts fans away from buying the pay-per-view, but it turns out that it may have been a brilliant move by the UFC and ZUFFA.
During Wednesday night’s edition of “Wrestling Observer Radio with Bryan Alvarez and Dave Meltzer,” news was dropped that the show likely did over one million pay-per-view buys.
From the broadcast:
Bryan Alvarez: The UFC buy rate, what’s it looking like for the Silva show? It was not a failure, PPV is not dead when you have the right event.
Dave Meltzer: No no no. It’s between 1 and 1.1 million… The late buys haven’t been counted, and there’s always going to be lag in recording, things like that, so it’s probably going to end up 1.1 million.
If true, the show would be tied for third as the most purchased pay-per-view, behind UFC 100 and UFC 116. Both events had Brock Lesnar in the main event.
UFC 158: St-Pierre vs. Diaz, also brought in 1.1 million buys.