The 2014 Winter Classic between the Toronto Maple Leafs and Detroit Red Wings at Michigan Stadium was an overwhelming success, according to reports that surfaced from the Sports Business Journal.
While the first sign of success was the record crowd of 105,491, which was the largest crowd to ever witness a hockey game, it is the revenue that was generated from the game that really has everyone talking.
When it was all said and done, the game generated $20 million in profit.
From the Sports Business Journal report:
According to an NHL source, the Jan. 1 game at Michigan Stadium posted more than $30 million in revenue against costs of $10 million. Approximately two-thirds of the revenue was derived from ticket sales, with 105,491 fans paying an average ticket price of $186 for an estimated take of $19.6 million. An additional $10 million in revenue came from retail and advertising sales.
With the way the turnout was for this year’s version of the Winter Classic, it will be interesting to see where the NHL decides to go next.
The 2015 is expected to be held at Nationals Park as it is hosted by the Washington Capitals.