For the first time in modern history, the Chicago Cubs will have a mascot.
‘Clark’, a cartoon bear was unveiled today by the team in hopes of creating a more family-friendly atmosphere at the ballpark:
The new mascot was created as a response to survey feedback and fan interviews, the team said in a statement. People wanted more Cubs-related family-friendly entertainment at Wrigley Field, and Clark will interact in the community, engage with young fans, and be respectful of the game. Clark is named after Clark and Addison, the intersection where Wrigley Field is located.
While ‘Clark’ appears to be nothing more than a cartoon form at the current stage, it is expected he will take on a more traditional form moving forward – however – unlike most mascots, he won’t be on the field often or dancing on top of dugouts. Most of his activity will be centered off the field where he meets with fans, etc.
‘Clark’ will also have his own clubhouse at Wrigley Field where fans can have meet and greets.
You can read the full press release here.