Premier League side Tottenham Hotspur and Major League Soccer team Toronto FC are to enter into a four year advertising partnership as part of Jermaine Defoe’s transfer to the MLS outfit, which will take place on February 28.
Maple Leaf Sports Entertainment (MLSE), the company that operates Toronto FC, will provide rights across all of it’s properties to Defoe and Tottenham for the duration of the agreement – including social media, branding and advertising rights. MLSE unveiled a short series of Youtube clips titled “It’s a big bloddy deal” to preview Defoe’s official presentation as a Toronto FC player.
Spurs official merchandise will also be sold at all MLSE outlets as well as support the team’s official Canadian supporters club. On July 23 a friendly between the two sides will be held at BMO Field. MLSE also owns and operates the NHL’s Toronto Maple Leafs and AHL’s Toronto Marlies, the two ice hockey teams’ Air Canada Centre home arena and the Toronto Raptors of basketball’s NBA.