In a story in the L.A. Times, Bill Shaikin tells of a new television channel out of Los Angeles that will be all Dodgers, all the time.
With their new $8.5 Billion television contract with Time Warner Cable and the approval of Major League Baseball, the Dodgers will be launching a publicity push for “SportsNet LA,” which is slated to debut the day before Cactus League games start, February 25. According to the article, there are no plans to have any other sports or any other programming besides Trolley Dodgers Baseball on the channel.
As for the regular season?
The channel will also air every regular-season game (except those selected for national Fox or ESPN broadcasts) and programs featuring player profiles and behind-the-scenes activities.
On-air talent has also been hired, including former Dodger great Orel Hershiser and Nomar Garciaparra.
It is also noted that the announcement of Clayton Kershaw’s new 7-year, $215 million contract, scheduled for tomorrow, had nothing to do with the announcement that the League had approved the new television channel.