Speaking in London ahead of the NBA game between the Atlanta Hawks and Brooklyn Nets, NBA commissioner David Stern has suggested that sport broadcasting rights could soon be sold to Google and shown on Google Glass, according to Matt Cutler, editor of SportBusiness International:
David Stern suggesting (broadcast) rights could soon be sold to Google for it’s Google Glass platform #SIBC
— Matt Cutler (@mattycutler) January 16, 2014
Stern was speaking at the Sport Industry Breakfast Club at the BT Centre in central London alongside Adam Silver. The two were discussing the future of the NBA brand, and the league’s expansion. In a mirroring of the NFL’s plan to expand into the UK market, Silver admitted that the NBA were looking at growing their presence in the UK, and said that it was likely more regular season games would be held in London.
‘Something that David has talked about for a few years is a potential division in Europe. Once we have in place a core infrastructure of arenas there’s an opportunity to potentially have one – we know the interest exists.’