Jay-Z’s Roc Nation has added another high profile player to their roster, adding New York Yankees starting pitcher CC Sabathia on Thursday.
Per ESPN.com’s Darren Rovell, Roc Nation Sports president Juan Perez saidL
“CC exemplifies everything Roc Nation looks for in an athlete and a partner”
Roc Nation can add Sabathia to a roster of players that includes Geno Smith, Kevin Durant and Victor Cruz as clients, and the agency can also point to Robinson Cano’s 10-year, $240 million contract with the Seattle Mariners.
There will be a wait before Roc Nation can negotiate Sabathia’s next contract, since his current deal runs through 2016, and will earn him at least $76 million.
With the new agency on board, and an existing long-term contract, it is possible that there might be plenty more Sabathia sightings off the field to help boost his non-playing profile, as well as the extra income that can be garnered from endorsements.