Jan 11, 2014; Seattle, WA, USA; Seattle Seahawks running back Marshawn Lynch (24) carries the ball against the New Orleans Saints during the second half of the 2013 NFC divisional playoff football game at CenturyLink Field. Seattle defeated New Orleans 23-15.

Marshawn Lynch won’t let Dodgers, Matt Kemp use ‘Beast Mode’


Seattle Seahawks running back Marshawn Lynch has earned his “Beast Mode” moniker after a incredible run against the New Orleans Saints years ago. Since then he has trademarked the phrase to prevent others to use it.

From ESPN:

[Lynch] made in the mid-six figures from licensing out the phrase in 2013, according to his agent Doug Hendrickson. Lynch has two registered trademarks to use the term on clothing and hats and currently has two trademarks pending to be able to use “Beast Mode” on sunglasses, headphones, bracelets and cleats.

Limiting the “Beast Mode” use has made it more valuable, which includes stopping other athletes from being able to use it. Los Angeles Dodgers outfielder Matt Kemp started using “Beast Mode” more frequently of late, but when the Dodgers came to Lynch to be able to use the phrase in association with Kemp, Lynch turned it down despite the promise of a $100,000 royalty, Hendrickson said.

It might be petty, but it might be smart business also. It is also for a good cause, all the money generated by “Beast Mode” goes to Lynch’s FAM 1st Family Foundation.

Tags: Los Angeles Dodgers Seattle Seahawks

  • Luke775

    really…does anyone think “beast mode” has legs”?
    Glad he made a few bucks, but he is no household name and I really ownder if the trademark application will be fully approved…its a phrase that has been around for a while and in use by others…..

    • Jason

      In what dark corner of the football universe is ‘Marshawn Lynch’ not a household name?

  • Justin Leslie

    Marshawn owes the Brewers for Beast Mode! First used it in the 2011 playoffs. Seahawks are using everyone else’s phrase. It’s sad they have to pay to use the 12th Man.

  • Girl1234

    Matt Kemp was using Beast Mode based off of Juan Pierre. They were wanting to go Beast Mode for Christ which is why the back of their shirts had a cross. Marshawn only wants to bring attention to himself. It’s very unfortunate, because a lot of inner city youth were wearing the shirt Matt and Juan were promoting and all proceeds were going to help inner city youth organizations.