South Africa are considering dropping their famous Bafana Bafana nickname. The nickname comes from a Zulu expression that closely translates as “the lads”, and has been used by the South African national team since the country returned to international sports in 1992 following decades of apartheid.
Danny Jordaan, president of the South African Football Association, is quoted by Reuters as saying:
“We must consider changing the name and we have to review the preparations, the philosophy and technical staff of the team,”
The Bafana Bafana nickname gained worldwide recognition following the 2010 World Cup in South Africa, which also introduced the world to the vuvuzela. One of the reasons the SAFA are exploring a change is that they have lost out on millions in marketing money from the name.
This is because the association did not register the name, and when they sought to profit from the trademark they found a local entrepreneur had already registered it. The SAFA then lost a court battle over the rights, but agreed a deal for a share of the commercial revenue.
Tags: South Africa