The Super Bowl is just around the corner, and with it will come the biggest advertising day of the year. Millions of dollars are poured into mere seconds of advertising time at the Super Bowl and while beer ads and chip commercials are the norm, so too are the debuts of summer blockbuster trailers.
A slew of films are slated to premiere trailers or new versions of trailers during the Super Bowl and Marvel has announced that they’ll be joining the party. According to a report, Captain America 2, otherwise known as Captain America: Winter Soldier, will debut a new trailer during the Super Bowl.
#Marvel to show a new trailer for Captain America: The Winter Soldier during Super Bowl.
— Marc Graser (@marcgraser) January 20, 2014
Moviegoers usually take the Super Bowl for granted, but we typically see a lot of upcoming films officially kick off their promotional campaigns with Super Bowl commercials. Captain America 2 has already released it’s first trailer, but the Super Bowl will mark the true start of it’s campaign ahead of the summer release date.
Other films are expected to follow suit, as Captain America won’t be alone in debuting a trailer during the Super Bowl this year.