The University of Notre Dame and Under Armour today announced their new partnership at a press conference on the school’s Indiana campus. Under Armour Founder and CEO Kevin Plank joined University Vice President and Director of Athletics Jack Swarbrick to formally introduce the alliance.
As part of the 10-year agreement, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for each of the university’s men’s and women’s varsity athletics teams.
The value of the deal was not disclosed, but ESPN.com is reporting the deal is worth about $90 million.
In addition to outfitting Fighting Irish athletic teams, the brand plans to integrate the university into its wide-ranging story-telling efforts, including global marketing campaigns, social media initiatives and in-store promotions.
“We are thrilled to announce this partnership with Under Armour. It is a partnership that will benefit our student-athletes in a number of ways,” said Swarbrick. “The most obvious of those relates to quality and quantity of the world-class footwear, apparel and equipment Notre Dame will be able to provide to its student-athletes. And in as much as this represents the largest financial commitment ever made by a brand to a university, it will provide the critical resources we need to enable our student-athletes to compete at the highest levels.”