Nov 10, 2012; Austin, TX, USA; A general view of the Texas Longhorns logo on the field in honor of former head coach Darrell Royal (not pictured) before a game against the Iowa State Cyclones at Darrell K Royal-Texas Memorial Stadium.

Texas Longhorns hire Disney to improve in-game experience


The Texas Longhorns are trying to improve their in-game experience for fans, and to do so they’re recruiting the Disney Institute to help out.

From the Austin Statesman:

That’s why hiring the Disney Institute to come in and look around the Texas athletic department facilities makes for a brilliant idea.

Anyone who has ever been to a Disney theme park can attest the place is usually spotless. Why is that? The Disney Institute believes you actually should measure the total amount of steps between trash cans. There’s a trash can every 27 paces.

I was fortunate enough to sit in on some presentations by the Disney Institute over the last few years. Everything they do is viewed through the eyes of the customer.

Author Brian Davis then details the presentation he sat in on where the Disney presenters showed how they changed the parking system to make it easier for customers to find their cars.

Tags: Texas Longhorns