Hey, what are you doing on Thursday, Sept. 18? If you’re a fan of college football, you’ll be watching the Kansas State Wildcats host the Auburn Tigers on ESPN.
The game was originally scheduled to take place on Saturday, Sept. 20, but the change of date was announced by both schools Monday. John Currie, the athletic director at Kansas State, said playing a powerhouse foe in primetime would benefit the Wildcats:
First, playing on Thursday (occasionally) as one of only a couple of games nationally provides enormously more exposure for K-State and Manhattan in general rather than being one of several dozen games on Saturday. Schools very similar to K-State, like Virginia Tech and Clemson, have dramatically enhanced their programs’ (and school) national brand position over the last 20 years by playing Thursday night games at home almost every year. As we enter the College Football Playoff era strength of schedule will be more important than ever, while our returning stars like Tyler Lockett and Ryan Mueller will have a great chance to earn more national credibility on a wider stage (kstatesports.com).
It’s all about the brand, baby.
Both teams will be coming off of by weeks before the game.