During Super Bowl Sunday, the folks at Doritos had an unusual but incredible marketing strategy. In the back of the Denver Broncos endzone at MetLife Stadium, there was a bright orange Dorito chip shaped figure in the crowd and it was not there by accident.
Doritos suited up 50 lucky fans in bright orange jackets for the big game, so that they could form a giant Dorito-shaped logo in the back of the endzone for the world to see.
There is a good chance that you noticed the bright orange figures in the crowd, but perhaps you thought they were just some very loyal Denver Broncos fans. Now, you know exactly why they were there.
You can watch the video below that shows how Doritos chose the fifty people to suit up for the big game and create the largest human Doritos chip ever: