The Los Angeles Lakers place in the NBA standings isn’t the only thing that has fallen drastically this season – so have their television ratings.
According to the LA Times, the Lakers TV ratings have declined almost 40% in comparison to this time last year.
The Lakers’ ratings on Time Warner Cable SportsNet declined 37.5% over the team’s first 40 games versus the same period last season, according to Nielsen ratings in the Los Angeles market.
Lakers games averaged a 2.72 rating over those games, down from a 4.35 last season, TWC’s first as the team’s broadcast partner.
Rough as that sounds, it’s actually still better then fellow Staples Center tenant, the Los Angeles Clippers who have only been able to pull 1.28 rating on Fox’s Prime Ticket. That number is down from 1.5 last season.
If there is any saving grace for the Lakers this season though is that the ratings do improve when Kobe Bryant is in uniform.
In the six games the Black Mamba played this season, their 2.72 average jumped to a much more respectable 3.57 – though still well below their 2013 number.
H/T Awful Announcing