Kansas City Royals 2014 marketing slogan: ‘Be Royal’

Jun 16, 2013; St. Petersburg, FL, USA; A detailed view of Kansas City Royals third baseman Mike Moustakas (8) patch for Father’s Day on his jersery before the game against the Tampa Bay Rays at Tropicana Field. Mandatory Credit: Kim Klement-USA TODAY Sports

Last season, the Kansas City Royals used the slogan “Come to play,” which followed “Our Time”  in 2012. Neither slogan appeared to get the team motivated like the front office would hope, so they are switching things up once again in 2014.

This season, the Royals will be using the slogan, “Be Royal,” in hopes of motivating the team and getting the fan base excited about what is to come.

Whether or not the new slogan gets the team and fan base excited and filling the stadium remains to be seen, but hey, at least they are trying and that is all that you can ask for.

Let’s just hope that we don’t have to here this at every Royals home game:

Topics: Kansas City Royals

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