Columbus Crew owner Anthony Precourt, perhaps riding the coattails of the San Jose Earthquakes’ rebrand, argues that their logo, three constructions workers standing side by side, is not indicative of the club and what it stands for.
“We want it to represent the Columbus we’ve come to know. I don’t think a construction crew is really representative,” Precourt told FoxSports.com’s Kyle McCarthy. “[Columbus is] not a blue-collar, manufacturing, industrial town. It’s a smart, young, progressive university town with world-class businesses. It’s a white-collar town.
“We want to be representative. We don’t see Columbus in the crest. There are things we can do to represent the capital city better.”
Make no mistake, there are nothing but high expectations for America’s Hardest Working Team. Precourt’s purchase of the club last year is a sign that they are ready to make the next leap forward.
“We want to do things right. We are a major-league franchise,” Precourt said. “I think there were certain things that needed to be done to get up to the level I think we should be at as a professional soccer club. We want to treat everyone well.
We also want it to let it be known that there’s a new era in town. We’re not the Hunts. No one should assume we are the Hunts. I have great respect for the Hunt family and all they have done for Major League Soccer in bringing the first soccer-specific stadium to MLS. But we’re going to do things differently and we wanted everyone to know that. We’re going to be aggressive and hungry. We have high expectations.
“It’s been a lot of work and there’s a lot of work still to do. But it’s been some of the best days of my life. I can’t wait for the season to start and see how it all unfolds. Some of the decisions we’re making in terms of our brand will take a year to come to fruition. It’s going to be an exciting 18 months.”