Ubisoft is teaming up with Sony Pictures Entertainment to produce a film based on the Rabbids franchise. This is a very popular game series for Ubisoft, as it’s different from their other games with it focusing on platforming.
The series focuses on large, crazy rabbits known as Rabbids, who like to cause havoc and mischief and yell “BWAAAH!” whenever they experience adrenaline rushes.
According to the press release, Ubisoft Motion Pictures ”will actively participate in the film’s production.” The film will be a hybrid live-action-and-animated feature.
“This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity,” said Jean-Julien Baronnet, executive director at Ubisoft Motion Pictures.
Hannah Minghella, president of production for Columbia Pictures [a subsidiary of Sony Pictures] added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”
This isn’t the first time that Ubisoft has tried to branch out the franchise, as they recently produced an animated series in association with Nickelodeon, titled “Rabbids Invasion.” Ubisoft claims the series has been seen 165 million times in a period of five months.
It makes perfect sense as to why they would want to make a movie.
You sound off in the comments section below with your thoughts on this and how excited you’re for a Rabbids film.