AutoTrader.com will join Team Penske in 2014 with sponsorship of the No. 22 Ford Fusion and driver Joey Logano in the NASCAR Sprint Cup Series. In a multi-year agreement, AutoTrader.com will become a season-long associate sponsor on the No. 22 team and will also serve as the car’s primary sponsor for the July 13 race at New Hampshire Motor Speedway.
“I’ve already had the chance to meet with the folks from AutoTrader.com and they are really excited about getting involved with Team Penske and we are happy to have them on board,” said Logano. “It will be great to have them on the car at New Hampshire, a place which is really special to me. It’s my home track, where I saw my first Sprint Cup Series race as a kid, where I made my first start in the Cup Series and where I won my first race.”
AutoTrader.com has established a successful working relationship with Penske Automotive Group (PAG) over the last few years.
“We are thrilled to welcome AutoTrader.com to Team Penske and into our NASCAR racing program,” said Roger Penske. “AutoTrader.com is one of the most popular online solutions for buying and selling new and used vehicles. We believe that this racing relationship will help build additional value for the AutoTrader.com brand.”
The 2014 NASCAR Sprint Cup Series season will get under way on Saturday night for the official start of Daytona Speedweeks.
“We’re pleased to take our relationship with Penske to the next level with this new NASCAR partnership,” said John Kovac, senior vice president of Marketing for AutoTrader Group. “This is a very exciting opportunity for us, and we’re looking forward to a thrilling season on the track connecting with NASCAR’s loyal fans and cheering Joey Logano on to Victory Lane.”
Topics: Sprint Cup Series