Target Chip Ganassi Racing unveiled a new look for their No. 42 Target Chevrolet SS which will be driven by Kyle Larson in 2014. The team unveiled three newly-designed firesuits that Kyle Larson and the No. 42 Target team will wear throughout the 2014 NASCAR Sprint Cup Series season, along with two new paint schemes for the Chevy.
The new look will be rolled out onto the track beginning with the Daytona 500 at Daytona International Speedway on February 23.
“The debut of Kyle Larson in the No. 42 car was a perfect opportunity for a fresh and enhanced design for Team Target. Target is synonymous with design and innovation and we think this fun and bold look for the Bullseye will be both eye catching and appealing to fans,” Dan Griffis, Vice President of Target, said.
“The relationship between Target and Chip Ganassi Racing is among the longest current partnerships in all of racing and one that has always been marked by differentiation on and off the track.”
Larson himself is excited to get on the track and show off the new, innovative look.
“I’m really excited about getting the season started and to be part of Team Target. I’m also really excited about the new designs to the car and firesuits. The Bullseye is already a really visible logo, and I think the new designs make it stand out even more than in the past. It’s cool that Target and the team are doing something a little different. There’s no doubt our team will stand out at the track,” he said.
It is definitely a unique look for NASCAR, but still a simple, clean style that is very much appreciative.
For a driver coming in and providing as much excitement as Larson, this is a perfect mix up for the Target Chip Ganassi Racing team.
You can check out photos of the new look below: