Cleveland Cavaliers owner Dan Gilbert wasn’t thrilled when LeBron James announced he was “taking his talents to South Beach” during the infamous “Decision” special. He fired off an angry letter guaranteeing a Cleveland championship before James won won.
That didn’t work out, but he doesn’t regret the letter.
I would’ve reworded the language in The Letter, but I don’t regret sending a letter out to our fan base. People forget the letter was not to LeBron, it was to our fan base. If I had to do it again, for sure, I would’ve reworded several parts of it. But I think it definitely needed a strong statement from me at that time. I keep a couple binders on my desk and I have a binder of the responses to The Letter from the people of Cleveland. For some reason, it appealed to this generational Cleveland thing. If you want to talk about books, someone should publish all the responses to The Letter. It was like, ‘We’re from Cleveland and we’ve been rejected.”
Tags: Cleveland Cavaliers