Feb 16, 2014; New Orleans, LA, USA; Eastern Conference forward LeBron James (6) of the Miami Heat shoots the ball against Western Conference forward Kevin Love (42) of the Minnesota Timberwolves Western Conference forward Kevin Durant (35) of the Oklahoma City Thunder and Western Conference forward Blake Griffin (32) of the Los Angeles Clippers during the 2014 NBA All-Star Game at the Smoothie King Center. Mandatory Credit: Gerald Herbert/Pool Photo via USA TODAY Sports
James took top honors at $42 million while Kobe Bryant came in second at $34 million.
Per Forbes, top 5 NBA endorsement earners in 2013: LeBron $42M; Kobe $34M, Rose $21M, Durant $14M, Wade $12M
A few players you often see on television selling products (say like Blake Griffin and Chris Paul) are noticeably absent, though neither have near the type of shoe sales that the previously mentioned players do which likely cost them a spot.
The addition of Rose was a little odd, but most of his endorsements likely stem from his contract with Adidas.
Expect Durant to move up next season as he’s continually been rising financially during the past two seasons as he’s become more popular.
Editor of A Royal Pain, former editor of Around The Foghorn, all of which where I'm paid in gum. Yes, I was the one who shot 50 Cent nine times, and yes, it ain't no fun if the homies can't have none, especially when you don't include a unicorn in the festivities. Am I right, or am I right? Work featured on New York Times, Sports Illustrated, Deadspin and more. Contact: aroyalpain(at)hotmail.com or at @NotoriousEZE.