Jan 6, 2014; Austin, TX, USA; Texas Longhorns president Bill Powers (left) welcomes head football coach Charlie Strong (center) at a press conference in the Centennial Room of Belmont Hall at Texas-Memorial Stadium.

Texas’ Charlie Strong has a new catch phrase


The Texas Longhorns football team has a new head coach in Charlie Strong and he is expected to compete with the very popular and media friendly coach of Texas A&M, Kevin Sumlin. Strong said he wasn’t going to try and act like Sumlin because he didn’t need to.

From the Dallas Morning News:

“We are still the University of Texas and will always be the flagship university of this state,” he said.

Strong was also asked about A&M, coach Kevin Sumlin and the program’s infamous ‘swagcopter’ on Tuesday. His response?

“The university speaks for itself. We don’t need gadgets. We’re not going to be a gadget program.”

Then he kind of rolled out this  “Put the ‘T’ back into Texas” campaign.

“You have to coach it, you have to recruit it and you have to be about it. I have a slogan, there’s a t-shirt. It says, ‘Put the ‘T’ back into Texas.’ No. 1 is toughness. No. 2 is trust, togetherness, teamwork. Those things have to be done,” Strong told Austin-area TV station KXAN on Thursday, via the Dallas Morning News.

Now he is using his own new slogan and hashtag catchphrase on Twitter after Texas flipped 4-star offensive lineman Ronnie Major from Baylor.

If you weren’t aware that Sumlin embraces the Twitter hashtag catchphrase, check out his favorite.

He also uses other phrases:


Tags: Texas Longhorns