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Cleveland newspaper calls for the end of Chief Wahoo logo


The Cleveland Indians are phasing out their controversial Chief Wahoo logo, slowly but surely. It has not been removed or retired completely, but it will has become less prominent in their marketing campaigns.

But, as you can see from the team’s studio photographs taken this week, Chief Wahoo is still found on the team’s primary cap and on the sleeves of their jerseys.

It is in that context that the Cleveland Plain Dealer issued an editorial this week calling for the franchise to retire the Chief Wahoo logo permanently:

When the Cleveland Indians break training camp in March for the start of the Major League Baseball season, they should do so without one of their veterans.

Chief Wahoo.

That will understandably disappoint many Tribe fans given the emotional hold the smiling, big-toothed, big-nosed cartoon Indian has had on them for more than 60 years. But it’s time to acknowledge once and for all that the caricature represents a racially insensitive stereotype of Native Americans.”

Any action that the team might take would come forth during a moment when this topic is fresh on people’s minds, as the Washington Redskins are also dealing with this topic. In both cases the conversation is taking place publicly, which can be both good and bad. It will be interesting to see how the Indians handle this issue over the course of the season.

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Tags: Cleveland Indians

  • Gary

    60 years and some still cry about it.
    Get a life. I am Indian and have no problem with Chief Wahoo.
    There are other things in life that should be more of a concern than a teams logo.