Feb 13, 2013; Dallas, TX, USA; A general view of the Dallas Mavericks logo at center court before the game between the Mavericks and the Sacramento Kings at the American Airlines Center.

Mavericks buy naming rights to the Dallas St. Patrick’s Day parade


The Dallas Mavericks are winning over some fans by purchasing the naming rights to the St. Patrick’s Day parade on Greenville Avenue in Dallas. The parade has struggled to find funds to support the in recent years and Mavericks owner Mark Cuban stepped up in 2012 and paid $40,000 to keep the parade going.

From Fox Sports:

The Dallas Mavericks have purchased the naming rights for this year’s St. Patrick’s Day parade on Greenville Avenue.

Parade organizers made the announcement at Dallas City Hall on Wednesday.

Crowds of up to 100,000 attend the annual event, which celebrates its 35th anniversary this year. The annual procession features dozens of homemade floats, marching bands, musical groups and all kinds of off-the-wall entries.

“Actually, I don’t have any memories of the parade,” Cuban said of the parade with a smile back in 2012. “They told me it was a good time. I figured it’s such a Dallas tradition that — I figured that I killed a whole bunch of brain cells, I want to give everybody else a chance… You just can’t let a Dallas tradition like that die.”

The 2014 parade is scheduled for Saturday, March 15 on Greenville Ave.

Tags: Dallas Mavericks