When the Masik Collegiate Fragrances line premiered last summer, only six SEC programs were awarded signature scents. That number has now expanded to 11, with the Arkansas Razorbacks, South Carolina Gamecocks, Ole Miss Rebels, Texas A&M Aggies, and Kentucky Wildcats all receiving special perfumes/colognes.
Here’s how Masik goes about making you smell like your favorite school:
Masik Collegiate Fragrances partners with each university in our collection to create a different men’s cologne and women’s perfume. These signature scents are inspired by unique elements such as the school colors, campus style, flowers and trees, traditions and location. We pitch our perfumers a ‘fragrance brief’ that outlines these school specific elements along with pictures of the university campus, sporting events, students and alumni. Once we formulate scent options for the school, the universities conduct smell sessions to determine which fragrances they like best – these scents then become the official men’s and women’s fragrance for each school.
So if you’ve always wanted to smell like the University of Kentucky without having to go through the hassle of harvesting the sweat glands of a wildcat, head on over to Masik’s website.
[Source: Saturday Down South]