Jan 01, 2013; Jacksonville, FL, USA; A general view of the Gator Bowl logo before the start of the game between the Mississippi State Bulldogs and the Northwestern Wildcats at EverBank Field. Mandatory Credit: Melina Vastola-USA TODAY Sports

Gator Bowl changes name to TaxSlayer Bowl

The Gator Bowl is no more. From now on, it’ll be known as the TaxSlayer Bowl. Not the TaxSlayer.com Gator Bowl. Not the Gator Bowl presented by TaxSlayer.com. Just the plain ol’ TaxSlayer Bowl.

Ahhhh, you have to love branding!

Here’s a statement from TaxSlayer president and CEO Jimmy Rhodes about the new name:

“TaxSlayer.com recognizes the history of the bowl’s rich 70-year tradition. It is a legacy in college football, and we at TaxSlayer.com are extremely proud to be a part of such a dedicated professional bowl family and look forward to building on its historic foundation.”

Oh, and the game will now be played on January 2. You’re all invited over for a TaxSlayer party! Bring your W-9 forms and all your receipts! Things are gonna be craaaaaazy!

[Source: Taxslayerbowl.com]

Tags: Gator Bowl