The folks at adidas are going to new levels to promote the 2014 FIFA World Cup, by installing six cameras inside of the World Cup ball and sending it on a journey around the globe. The game ball will be sent to cities around the world, with the video being released online leading up to this summer’s World Cup in Brazil.
The name for the campaign is “brazucam,” which comes from combining the word “camera” with the ball’s nickname, “brazuca.”
Brazuca already has an official Twitter account for the campaign, which you can visit to see the journey around the world documented.
Adidas has already released a trailer for the “brazucam” to show the cameras being installed in the ball and give fans a brief look at what we can expect leading up to the tournament.