According to a report in The Atlantic Journal-Constitution, the Chick-fil-A Bowl will once again be known as the Chick-fil-A Peach Bowl.
The move is a wonderful throwback to the bygone era when corporate sponsorship hadn’t quite yet strangled all the tradition out of college football’s bowl games. Ah, those were the days.
Gary Stokan, the bowl’s president, told the paper the change is about restoring tradition:
“It got down to what is our history, what is our heritage, what is our tradition and how can we pay homage to that in our name.
“We undertook research to find out what is the best name and how it fits with the bowl. That’s how we got back to Peach. We felt it was important to the fans, to the staff and to the volunteers who have committed to the bowl through the years. So we paid homage to the history and the tradition of the bowl.”
As you probably know, the bowl game was known as the Peach Bowl until 1997, when the name was changed to the Chick-fil-A Peach Bowl in order to accommodate Chick-fil-A’s sponsorship. “Peach” was then dropped from the name in 2006 because, you know, a peach doesn’t have millions of dollars to throw around. Isn’t that the pits?
[Source: The Atlantic Journal-Constitution]
Tags: Chick Fil-A Bowl