What, you mean people don’t like watching golf unless Tiger Woods is involved? I am shocked. And maybe even a bit appalled.
Check ‘em out:
Final round coverage of The Masters earned a 6.8 final rating and just under 11.0 million viewers on CBS last Sunday, down 28% in ratings and 25% in viewership from last year (9.4, 14.7M) and down 15% and 19%, respectively, from 2012 (8.0, 13.5M).
This year’s final round tied 1993 as the lowest rated since 1980 (6.7) and the fourth-lowest rated since Nielsen began measuring The Masters in 1957. Only the 1980, 1961 (6.1) and 1957 (3.0) telecasts earned lower numbers.
Overall, CBS had its lowest average rating for The Masters since 1957, when the network averaged a 3.4 rating for three days of coverage. The rough outing for CBS came on the heels of double-digit declines for first and second round coverage on ESPN.
Come on, folks. Golf deserves better.
[Source: Sports Media Watch]