Apr 13, 2014; Augusta, GA, USA; Bubba Watson (left) shakes hands with Augusta National chairman Billy Payne after winning the 2014 The Masters golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-USA TODAY Sports

Report: Weekend ratings for The Masters were abysmal

What, you mean people don’t like watching golf unless Tiger Woods is involved? I am shocked. And maybe even a bit appalled.

So Sports Media Watch has the ratings report for the final round of last weekend’s Masters — won by Bubba Watson in dramatic fashion — and the results are about as grim as can be.

Check ‘em out:

Final round coverage of The Masters earned a 6.8 final rating and just under 11.0 million viewers on CBS last Sunday, down 28% in ratings and 25% in viewership from last year (9.4, 14.7M) and down 15% and 19%, respectively, from 2012 (8.0, 13.5M).


This year’s final round tied 1993 as the lowest rated since 1980 (6.7) and the fourth-lowest rated since Nielsen began measuring The Masters in 1957. Only the 1980, 1961 (6.1) and 1957 (3.0) telecasts earned lower numbers.

There’s more:

Overall, CBS had its lowest average rating for The Masters since 1957, when the network averaged a 3.4 rating for three days of coverage. The rough outing for CBS came on the heels of double-digit declines for first and second round coverage on ESPN.

Come on, folks. Golf deserves better.

[Source: Sports Media Watch]


Tags: Bubba Watson The Masters

comments powered by Disqus