Fans of tradition in college football were recently overjoyed to hear the news that the Chick-fil-A Bowl would rightfully be going back to being called the ‘Peach Bowl” once again, with Chick-fil-A just being the title sponsor.
On Monday, it all became real as the committee officially sent out a press release announcing the changes, which also include a new agreement to broadcast the annual Georgia Dome contest on ESPN.
Today, the Chick-fil-A Bowl became the Chick-fil-A Peach Bowl once again, and a new era for post-season college football in Atlanta officially began. The Bowl’s announcement was amplified by the news that Chick-fil-A has become the first of the new College Football Playoff bowl sponsors to announce its new agreement with ESPN.
And then of course, as with any re-branding project, there was the reveal of the new logo:
This year and next year, the Peach Bowl will host some of the top-ranked teams by the College Football Playoff committee that just miss out on the tournament, while in 2016 the game will actually host a semifinal game.
They do plan to bid for the National Championship Game in the future as well.
Tags: College Football