Chick-fil-A Peach Bowl officially announces new name, reveals new logo (Photo)

Dec 31, 2013; Atlanta, GA, USA; Texas A&M Aggies quarterback Johnny Manziel (2) celebrates with his teammates after defeating the Duke Blue Devils during the 2013 Chick-fil-A Bowl at the Georgia Dome. Texas A&M won 52-48. Mandatory Credit: Paul Abell-USA TODAY Sports

Fans of tradition in college football were recently overjoyed to hear the news that the Chick-fil-A Bowl would rightfully be going back to being called the ‘Peach Bowl” once again, with Chick-fil-A just being the title sponsor.

On Monday, it all became real as the committee officially sent out a press release announcing the changes, which also include a new agreement to broadcast the annual Georgia Dome contest on ESPN.

Today, the Chick-fil-A Bowl became the Chick-fil-A Peach Bowl once again, and a new era for post-season college football in Atlanta officially began. The Bowl’s announcement was amplified by the news that Chick-fil-A has become the first of the new College Football Playoff bowl sponsors to announce its new agreement with ESPN.

And then of course, as with any re-branding project, there was the reveal of the new logo:


This year and next year, the Peach Bowl will host some of the top-ranked teams by the College Football Playoff committee that just miss out on the tournament, while in 2016 the game will actually host a semifinal game.

They do plan to bid for the National Championship Game in the future as well.

Tags: College Football

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