Facebook has been on a spending spree of late, acquiring multiple companies to help cast out a larger net in their quest to grow market share amongst social media companies. Their newest expansion is the acquisition of the virtual reality (VR) company Oculus.
Oculus is most well known for their most recent development, the Oculus Rift. The Rift is a VR headset that takes a consumer into a game or experience by bringing a true sense of virtual reality to life. On the gaming front, it is not yet known how Facebook intends to employ the Oculus Rift. Recently though, at the Hollywood IT Summit, Facebook VP Cory Ondrejka was on record talking about the excitement of bringing VR and Hollywood together.
Ondrejka went on to discuss the possibilities of VR incorporation with CGI and IMAX experiences. Both forms of media could be a very large opportunity for the growth of the technology. He mentioned that movies could be rendered to be incorporated into the VR realm on top of just being a viewing experience.
Facebook purchased Oculus for $2 billion USD and Mark Zuckerburg, CEO of Facebook, has gone on record stating his vision for Oculus is not to only be applicable to gaming. “After games, we’re going to make Oculus a platform for many other experiences,” Zuckerberg said. “Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.”
The technology is cutting edge, and the application could be revolutionary. It sounds as if we will know the answers in the not too distant future.