Facebook Gets Fit, Acquires Moves

As if Facebook’s current spending spree hasn’t been noted to a large enough extent, (WhatsApp, Instagram, and paper to name a few) the social media giant just made another splash.  Facebook acquire Moves on Thursday, a fitness tracking app.

As recently mentioned, Facebook is moving towards a model in which the company deploys its products in separate, standalone apps.  Facebook continue to look to be the power source and offer a menu of choices for its users through other offerings in its company portfolio.

The Moves app is barely a year old having launched in 2013 on both iPhone and Android markets.  The app has seen solid success with over 4 million downloads to date.  Moves will continue to operate on its own while transitioning some senior staff to Facebook’s team.

“We’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than a billion people,”  said the Moves team in a recent blog post.  “For those of you that use the Moves app — the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.”

Moves is just the latest venture for Facebook and almost assuredly is a sign of the company not slowing down any time soon.

Tags: Android App Facebook Fitness IPhone Technology

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