A growing trend among social media sites has been the advancement of advertisements and the effectiveness of them driving business. Twitter has announced a new ad-unit that will highlight a small piece of information (text, url, or photo) that will be designed to drive more traffic to businesses.
The new ad rollout will take place on both desktop and mobile devices on Friday. Earlier this month, Twitter started introducing app-install advertisement, and these new website cards are just the newest form of advertising for the social media platform.
The Wall Street Journal has said that Twitter plans to introduce more than a dozen ad units in the coming months. As Twitter underwent its IPO in 2013, investors are eagerly awaiting to see the return on the company. Currently not profitable, Twitter is looking to continue to grow its revenue generation and propel it forward.
As this information is release, and the website cards are rolled out, investors are almost assuredly going to be anxiously awaiting the returns on the more user-friendly advertisements.
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