This weekend saw the sports world rocked by the racist comments allegedly made by Los Angeles Clippers owner Donald Sterling and as a result, a lot of people watched the Clippers-Warriors game on Sunday. That was the first game since the controversy came to light that the Clippers played and a majority of the people tuning in were less interested in the game itself than they were to see how the Clippers would react or if they’d protest.
Not only was it a highly watched game, but according to Nielsen it was the most watched sporting event of the past week — by far.
|Rank||Program||Sports Event||Date||Network||Unique Audience (000)||Tweets (000)|
|NBA Basketball||Los Angeles Clippers at Golden State Warriors||04/27/14||ABC|| |
|NBA Basketball||Memphis Grizzlies at Oklahoma City Thunder||04/21/14||TNT|| |
|NBA Basketball||Oklahoma City Thunder at Memphis Grizzlies||04/24/14||TNT|| |
|NBA Basketball||Charlotte Bobcats at Miami Heat||04/23/14||TNT|| |
|NBA Basketball||Miami Heat at Charlotte Bobcats||04/26/14||ESPN|| |
|NBA Basketball||San Antonio Spurs at Dallas Mavericks||04/26/14||TNT|| |
|NBA Basketball||Houston Rockets at Portland Trail Blazers||04/27/14||TNT|| |
|MLB Baseball||New York Yankees at Boston Red Sox||04/23/14||ESPN|| |
|NBA Basketball||Indiana Pacers at Atlanta Hawks||04/24/14||NBA TV|| |
|NBA Basketball||Portland Trail Blazers at Houston Rockets||04/23/14||TNT|| |
It’s not surprising that the game was the most watched sports event of this past week as the fallout from Donald Sterling’s racist comments coming to light over the weekend dominated the sports news cycle. It’s a story that touches all sports, not just basketball and it’s one that isn’t going away anytime soon even if we all want the man involved to do so rather immediately.
The question is, how many Clippers fans will show up tomorrow night for Game 5 and what will the reception for not Donald Sterling be, but the players the fans need to support now more than any one fan base ever has.