Microsoft has announced that the Xbox One will go on sale in China this September, becoming the first gaming console to enter the Chinese market. The release comes after China lifted its 14-year ban on gaming consoles back in January.
To bring the console to the Communist nation, Microsoft has partnered with Shanghai-based company BesTV.
“Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world,” Xbox Chief Marketing and Strategy Officer Yusef Mehdi said.
Though China, according to Microsoft, generated more than $13 billion in gaming revenue in 2013, most users have played on PCs and mobile phones. The success of a gaming console, specifically Xbox One, will go a long way towards seeing other consoles, like the PlayStation 4, in the most populous nation in the world in the new, and distant, future.
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