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Canadian store covers Sam Adams bottles with Canadiens logos

/Dec 5, 2013; Montreal, Quebec, CAN; Boston Bruins right wing Shawn Thornton (22) and Montreal Canadiens right wing Brandon Prust (8) fight during the second period at Bell Centre. Mandatory Credit: Jean-Yves Ahern-USA TODAY Sports

It is playoff time in the National Hockey League, which means some of the sports’ rivalries will be taking center stage with the stakes higher than ever. For the Montreal Candiens and Boston Bruins, who meet in the Eastern Conference semifinals, the rivalry has led to some beer not being welcomed in Canada.

Darren Rovell of ESPN passed along a photo from a Canadian store where the word “Boston” on Sam Adams bottles is covered up with a Montreal Canadiens logo.

You can check out the photo below:

Maybe the Molson bottles in Boston will now have the Bruins logo.

Tags: Boston Bruins Montreal Canadiens

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