NBA selling ‘We Are One’ T-shirts

Credit: ESPN.com
Credit: ESPN.com /
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May 3, 2014; Los Angeles, CA, USA; Los Angeles Clippers forward Blake Griffin (32) embraces guard Chris Paul (3) after game seven of the first round of the 2014 NBA Playoffs against the Golden State Warriors at Staples Center. The Clippers defeated the Warriors 126-121 to win the series 4-3. Mandatory Credit: Kirby Lee-USA TODAY Sports
May 3, 2014; Los Angeles, CA, USA; Los Angeles Clippers forward Blake Griffin (32) embraces guard Chris Paul (3) after game seven of the first round of the 2014 NBA Playoffs against the Golden State Warriors at Staples Center. The Clippers defeated the Warriors 126-121 to win the series 4-3. Mandatory Credit: Kirby Lee-USA TODAY Sports /

The NBA and Adidas in cooperation with We R One Clothing are selling a “We Are One” t-shirt with all proceeds from the “We Are One” T-shirts sold on its website going toward anti-discrimination and tolerance organizations.

The phrase appeared on the Los Angeles Clippers website following the NBA handing owner Donald Sterling a lifetime ban in addition to fining him $2.5 million for his racist comments. Clippers head coach Doc Rivers has used the three-word line as the team’s mantra in the playoffs and the NBA has made a commercial spot that aired last week and Clippers fans chanted it and signs were handed out with the line on it.

The shirts will be available in all team styles and will be sold at the NBA store in New York, at Staples Center in Los Angeles, and online at nbastore.com. The youth-sized “We Are One” shirt is selling for $19.95, while the men’s shirt costs $23.95 and runs up to XXL while a women’s cut is selling for $29.95.

The Clippers begin their second round series vs. the Oklahoma City Thunder on Monday night, but I’d imagine there will be thousands wearing this shirt when the series heads to Los Angeles for Games 3 and 4.