Dec 7, 2013; Waco, TX, USA; A view of the Texas Longhorns helmet before the game against the Baylor Bears at Floyd Casey Stadium. Mandatory Credit: Jerome Miron-USA TODAY Sports

Texas AD: Alcohol sales at football games possible, not his decision


The Texas Longhorns experimented with beer and wine sales at men’s and women’s basketball late in the season, as well as baseball and softball. The feedback from the sales has been positive so far and that has some excited that the alcohol sales could extend into the fall at football games.

“We had great feedback from the patrons. They appreciate it,” Patterson said, via Chuck Carlton of the Dallas Morning News. “We had increased revenues. They were satisfactory. We had no additional incidents than we’ve had in the past.

“From a customer service standpoint, form a safety and security standpoint, from a revenue standpoint, it’s been positive so far.”

Patterson referenced the alcohol sales underway at other events in Austin already, from minor league sports to movies.

“People aren’t going insane and running amok after they go to the movies and have a nice glass of wine,” Patterson said. “I think we should treat adults like adults. We have to have a customer experience in our venues that people perceive value in.”

Ultimately though the decision doesn’t belong solely to Patterson.

“That’s something we have to work through with the administration,” Patterson said.

Tags: Texas Longhorns