Jan 1, 2014; Pasadena, CA, USA; General view of the 100th Rose Bowl logo. Mandatory Credit: Kirby Lee-USA TODAY Sports

New Northwestern Mutual Rose Bowl logo unveiled (Photo)

As we know from last week, Vizio will no longer be the principal sponsor of the annual Rose Bowl as the game will now primarily be sponsored by Northwestern Mutual. On Tuesday, the Pasadena Tournament of Roses announced the new logo for the ‘Granddaddy of Them All’ which you can view below.

rose bowl

Back in 2010, Vizio and the game signed a four-year sponsorship agreement after Citi had decided to end their deal with not only the Rose Bowl game itself, but the National Championship Game as well.

With that agreement now over, Northwestern Mutual takes over through the 2020 college football season. Chairman and CEO John Schlifske is quite excited about the new partnership.

“This is groundbreaking stuff,” said Northwestern Mutual chairman and CEO John Schlifske. “I grew up with the first Super Bowl and nobody knew what it was going to become – it wasn’t even called the Super Bowl.

“I think you look at what this is, it’s going to become a spectacle. I think it’s going to be a much bigger thing that just who wins the national championship. I think it’s going to turn into more than just a sporting event. It’s going to be a spectacle in America.”

This year’s Rose Bowl Game will be played on New Year’s Day of 2015 as we enter the era of the College Football Playoff.


Tags: College Football Rose Bowl