On June 7, California Chrome will be going for history at the 2014 Belmont Stakes in Elmont, New York. The horse was able to win the first two legs of the Triple Crown by bringing home wins in the Kentucky Derby and Preakness Stakes, and now California Chrome will be looking to complete his run at history.
With California Chrome looking to become the first Triple Crown winner since Affirmed in 1978, the horses owners are taking the steps to trademark the California Chrome name so that they can fully cash in.
From Darren Rovell of ESPN:
Records with the U.S. Patent and Trademark Office show that Steve Coburn and Perry Martin, and their wives, which make up the horse’s ownership entity of Dumb Ass Partners, filed for the trademark Thursday, just two days before California Chrome won the Preakness, the second leg of the Triple Crown.
The owners hope to trademark the phrase on athletic apparel including “shirts, pants, jackets, footwear, hats and caps.” The filing shows that California Chrome gear was first sold last April.
So far in California Chrome’s career, the three-year-old colt has won $3.45 million on the track.
If he can come away with a third win in Belmont, that number will skyrocket.