Lionsgate has made an announcement today about the Hunger Games’ franchise.
They mentioned that “The Hunger Games: The Exhibition” is coming out in 2015 and they’re also developing a mobile game.
There will be a U.S. tour of “The Hunger Games: The Exhibition” in summer 2015, as it was announced today by Lionsgate Chief Marketing Officer Tim Palen.
This exhibition will have interactive displays of authentic costumes, props and other elements of the world of the Hunger Games.
The Exhibition will launch several months ahead of the November 20, 2015 worldwide release of the fourth Hunger Games film, The Hunger Games: Mockingjay – Part 2, and will incorporate artifacts featured in the first three films from locations within the Capitol and the various Districts of Panem.
“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Palen.
This is a great way for Lionsgate to extend the Hunger Games brand, and get people thinking about the new movie well ahead of time.
This makes perfect sense as it’s one of their more lucrative properties.
Lionsgate also announced that it will work with Kabam for a mobile game. It will be a role palying, card collection mobile game.
In the game, players assume the identity of District members sent on a mission in order to build their alliance, liberate their District and rebuild Panem.
“Lionsgate has an unparalleled track record of developing and producing blockbuster movie franchises like The Hunger Games,” said Kabam Chief Operating Officer Kent Wakeford.
So with The Exhibition and a mobile game in the works, Lionsgate is ensuring that people will be thinking about the Hunger Games for a very long time.