The San Francisco Giants are known not only in the baseball community, but across all professional sports for having one of the best marketing teams in any league.
From Metallica night to Grateful Dead night to giving away real skateboards and replica World Series rings, the Giants not only put a good product on the field but also go the extra mile to make their fans happy.
They may have jumped the shark today however as not only are the Giants giving away plush Hello Kitty dolls, but there is a life-size doll walking around the park with mascot Lou Seal.
Clearly, Giants beat writer Andrew Baggerly wasn’t exactly thrilled to see such.
Of course, the Giants have a ton of female fans, both young and old and they like to pay homage to them as well so the Hello Kitty gimmick is likely a nice change from the ‘male’ centered giveaways they so often employ.
On the flip side, just getting one of those dolls is a challenge. Lines were blocks and blocks deep in the China basin as fans lined up hours before the game just to secure themselves one. Why you ask? Well, some people actually want them from a collectors standpoint. Others? They want to sell them.
Early returns have shown the doll showing for absurd amounts of money, though that shouldn’t be a big shock considering the World Series rings the Giants gave away before were selling for upwards of $400 dollars on eBay during the height of their popularity.
As for the life-size doll? Nightmare fuel.
Tags: San Francisco Giants