Jun 6, 2014; Foxborough, MA, USA; World Cup soccer balls are seen before Portugal and Mexico

World Cup Twitter ad (Video)

The World Cup starts in less than a day and the excitement has hit a fevered pitch. We’ll have wall to wall coverage on every game throughout, but let’s face it, there’s nothing like Twitter for major sporting events. Every play gets a thousand takes and responses. Every game prompts a thousand articles cycled around. Poorly structured critiques by people you’ve never met of athletes they’ve never met are among the best aspects of Twitter.

At the center of any good sports game in 2014 sits Twitter.

Apparently, we’re not the only ones who realize as much. Twitter has thrust their name to the fore with a quick 80 second ad that does a good job not only capturing the fervor surrounding the event, but the way in which everyone in the world plays or can easily play soccer. Check it out.

I enjoy the profound imagery of little blue birds bursting from every move. It really is the way sports are broadcast now. If you really want to get ALL the news and ALL the takes on something, you go on Twitter and check out what each outlet is saying. This video is apparently the site’s way of reminding all of us of how much fun we’re going to be having for the next month.

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