The build up to the 2014 World Cup is in part exciting because of the ads that they roll out starring soccer players. They’re some of the best ads you get, on par with the Super Bowl commercials. Adidas released an extended version of their ‘The Wake Up Call’ all in or nothing ad centered around Argentina super star Lionel Messi.
The ad also features superstars Bastian Schweinsteiger, Luis Suarez, Dani Alves, Xavi, Jordi Alba, Mesut Ozil, Robin van Persie and David Villa.
“I hope it’s the summer that Argentina become champions. I know how much it would mean to every person back home. I’m going to Brazil because I want to be a champion and win the World Cup for my teammates, my family, my people. I will give 100 percent – I always do,”said Messi.
“Whether you’re watching the World Cup on your phone, from your living room or in your favorite bar, adidas is giving fans exclusive access to the action in Brazil that they can’t get anywhere else,” said Ernesto Bruce, director of soccer for adidas. “Soccer is deeply embedded in our DNA, with more than half a century driving innovation at the World Cup, so it’s important that we bring fans around the world as close as possible to the excitement of this history-defining event.”
Watch the new’The Wake Up Call’ all in or nothing extended commercial below. The background track is an unreleased track from Kanye West.